When you think of a trenchcoat, chances are you imagine Burberry models huddled up looking at the camera straight in the eye, one among them the “latest face” with dark natural-looking eyebrows.
Cara Delevingne. Emma Watson. Remember?
But how many of us have ever really worn a trenchcoat? And I mean the Burberry way. Bare legs, commando… get the drift?
Hmm… Not so many, huh?
The trenchcoat, at least the way I see it, is exciting. It’s covered. Yet there is a world of possibility concealed in its simple tie-up. One pull, and it’s a heap on the floor! 😉
So, don’t we deserve this garment?
Which brings me to the Indian trenchcoat.
Designed by Aditi Holani of Shoulder Lab, this trenchcoat is cotton-based and ornamented to suit different occasions in an Indian social circle.
Most of these trenchcoats are reversible. Some fall under holidaywear. And some can even be worn during weddings. You can choose to wear it with sarees, or as a light cover-up for strappy dresses.
In fact, I think it would look good layered with a midi-skirt too. That is, if you want to stay up-to-date with the fashion weeks and trends of the world.
For the more classic among you, throw on the trench over a pair of black tights for an instant style upgrade.
And if you’re bold, you know what to do. 😉
We love how Shoulder Lab has brought the trenchcoat into India and made it look so indigenous!
I especially love the tie and dye ones. They’d look great with loafers and oxfords.
In fact, here’s something really cool about this brand. Shoulder Lab follows a strict zero-waste policy. Which means they believe in sustainable fashion. And that they up-cycle excess cloth by crafting accessories and fanciful neckpieces out of it. Isn’t that amazing?
Also, they’re mad about experimenting. They have a separate sampling department where they try and create new surface techniques, and experiment using new materials.
Every. Single. Day.
In fact, if you see, even gota is used in the most unusual way in their collections.
All in all, if you’re looking for something different to wear in this mass produced, cluttered universe of ours, look at Shoulder Lab.
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Here’s a little something about the designer.
Aditi Holani is an alumni of NIFT, Kolkata and Central Saint Martins College of Art and Design, London. She has trained under Alexander McQueen and Sophia Kokosalaki among others, going on to debut at the Lakme Fashion Week as a Gen Next designer in 2013.
Her label ‘Shoulder Lab‘ experiments with cutting styles, surface textures, patterns and embroideries to articulate free-flowing individuality.
She is based in Mumbai.
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To get in touch, email her at: firstname.lastname@example.org
Or connect through Facebook here
and Happy Monday 😉