5 fashion labels to watch out for.

1. Jodi | Anything goes

So I was just scrolling through my news feed the other day, and this label caught my eye. Right from its distinct, minimalist logo in a gorgeous monochrome rendition, to the label’s clothing, a stark opposite with its vivid interplay of vibrant colours, I was enamoured.

So I found the link to their website, and in between my day job, took more than a couple of minutes off, to check this fascinating label’s work.

Well. I was impressed.

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Check  out their entire collection here

My personal favourite? This gorgeous choli top with a front tie. Buy it here

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The best thing is that the prints are all hand-block printed. So if you buy their products, you’re wearing something that encourages the craftsman to hone his or her skill. So, in other words, you’re supporting India’s fabulous heritage.

2. THREE | Borrowing Papa’s wardrobe

This label is for all the minimalists out there. Boxy silhouettes, unexpected cuts in patterns and a straight-out-of-prison or daddy’s-nightsuit chic sensibility. Oversized, comfortable and breezy, this collection is designed for all the no-nonsense, comfort-seekers out there.

Here’s a sneak-peak from their SS16 collection.

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Follow them here on Facebook.

My personal favourite is this gorgeous charcoal grey skirt.

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Available at Second Floor Studio, Khan Market, New Delhi.

 

3. Anavila | The democratic saree

So, with everyone trying to fit into the signature black Zara leggings/tights/jeggings (yeah you know what I’m talking about), here’s a designer whose broken out of the mould by doing the seemingly obvious. It’s so simple yet so glorious that you can’t help but wish you’d done it first. She’s created the first linen saree. A saree that shatters your perception of the, well, saree.

No longer is it the dreaded 6-metre-long fabric threatening a wardrobe-malfunction, should you choose to trip or fall or get caught in a nail.

She’s made the saree low-maintenance, no-nonsense and oh-so comfortable, you wouldn’t want to wear anything else. Yes, she’s made the saree compete with lazy boy pyjamas and the LBD together. Like it was even possible. “Ek teer se do nishaana”, if you may.

Ladies, say hello to this fabulous innovation. Handwoven by men and women in rural India, sustainably manufactured and beautiful to look at, you’d want to ditch your favourite blue denims for these.

Do take a look at some of her fabulous work.

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My personal favourite? The second saree from the left. Isn’t it just dreamy?

She also does amazing blouses. Like this.

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I love everything about her collection. I mean who would’ve though, sarees could look so comfy? And could be worn with something other than a tiny blouse? A blouse that you need to prep days in advance for?

By teaming sarees with loose-fitting kurtis, she’s definitely brought the whole 6 yards back into daily dressing.

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P.S: I love her kurta-pyjama combos too.

To get in touch with her, click here

To shop for Anavila, click here for Ogaan, and here for Pernia’s Pop-Up Shop

4. Mogra | SID or the Sexy Indian Dress

By this time, you must have a clear idea of my aesthetic sensibilities. It’s natural fibres all the way. So, before you yawn or snort or turn up your nose at this edit, take a look at yet another designer who’s making waves with her seemingly-simple yet beautiful approach to design. Sheena Roy of Mogra.

She takes your traditional handwoven sarees and indigenous Indian textiles, and makes gorgeous dresses out of them. Dresses you can wear on and off duty.

Her boho-chic aesthetic coupled with sharp western silhouettes brings in the surprise to every creation. Take a peek.

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To see more from Mogra, click here

5. Jappi | The Kitsch-Kitsch Jacket

Last but not the least, is Jappi. The brainchild of Parineta Borah, this label brings together a kitsch sensibility with a distinct urbane touch. From sarees to mekhlas to beautifully bizarre jackets, this label is not for the faint hearted.

Parineta experiments with embroideries and traditional Assamese silks to create outfits suited for India’s burgeoning audience. Think eye-popping hues, contrasting textures topped with a swag, only a true desi can pull off.

 

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Check out the rest of her collection here

To follow Jappi on Facebook, click here

Well, that’s all for now. Hope you enjoyed reading this post. And do spend the rest of the week checking out these very talented designers and their very-covetable clothes.

Love,

Shivani

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