Fashion. Style. And why rental is the hot, new way to nail the two.

Fashion. Hmm… what is it exactly? Art? Style? Or just plain advertising? Here’s what I think.

It is art at her vainest best, amidst trumpets, drums and all that finery. The sparkle of an earring, the shimmy of feathers, the rustle of silk…

It is Art’s dramatic outburst on stage. A tantrum that inspires millions. Crop tops, palazzos, leggings, culottes… A gust of wind that goes as swiftly as it comes.

Screen Shot 2015-12-21 at 1.04.38 pmPhotography by Saurabh Dua | Click here for more of Saurabh Dua’s work…

A stubborn bang of the judge’s gavel. Order, order. A summer fling, tugging at your heart-strings (and budget), until you’re exploding into 50 shades of desire. *Sigh* those butter-hued platforms

It is art that lasts a season. “The only thing constant in fashion is change.”

Fashion is art that cannot be ignored. Because it’s been worn, carried, walked-in or slung-on by your friend, neighbour, colleague or the boy you brought home…

Until finally… wait for it… finally you jump onto the bandwagon only to find your mother already there and heck, it’s too late to jump off now!

elle-india-5Editorial Photography by Tarun Vishwa for Elle IndiaClick here for his portfolio

Fashion doesn’t last. It is not an investment. Unless you’re purchasing it as Art. Then feel free to hang it in your living room mantelpiece out for display in all its lace and net glory, fast gathering dust. Visitors and guests can be encouraged to admire it for hours… Or not! Considering you wore it last year AND uploaded pictures for your 1079 Facebook friends to see.

In which case, you could choose to retire the once-in-vogue masterpiece to your gigantic walk-in closet, reserving an entire corner for ‘Costume Art’ or ‘Fashion’. Yes, doesn’t sound half bad, right? Except, that you probably don’t have a walk-in closet. 😛

13_04_2009_0289344001239576745_craig-mcdeanPhotography by Karen Elson |  Click here for her work

So what do you do with all those gorgeous, expensive once-‘in’ dresses already worn enough to make a collective impression?

Unless you’ve got a truly eclectic sense of style handed to a chosen few who can manage to snip, cut and transform old clothing into new styles, you’re stuck!

Which is why, fashion rental.

“Fashion doesn’t last. Style does”

While basics and classics can still be considered an investment, anything else qualifies to form a giant show-piece in the drawing room of your wardrobe.

So, yes go all out and buy white shirts, blue jeans and black tanks. For everything else, look to fashion rental.

11694142_1700654610170289_2756000955207278483_nRent this outfit on Flyrobe

Going out? Order a dress 3 hours before. Not sure if the midi skirt is right for you? Rent one to try out. Have a meeting to nail, date to impress or are just feeling happy, sad, excited or experimental, rent an on-trend outfit and get ready to feel heavenly.

Because, there is nothing more liberating than seeing a newer, happier and more empowered version of yourself.

And of course, the joy of an unlimited wardrobe online and a clutter-free one at home! 😉

_ _ _

Some fashion rental sites you can check out:

FLYROBE  | http://flyrobe.com/#/home

SWISHLIST | http://www.swishlist.in/

KLOZEE | http://klozee.com/

SECRET WARDROBE | http://www.secretwardrobe.in/

 

 

 

 

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4 thoughts on “Fashion. Style. And why rental is the hot, new way to nail the two.

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